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Some of flaxseed's most important health benefits are derived from its high polyunsaturated oil content, which includes the essential Omega 3 fatty acids. However, immature and damaged seeds are more likely to oxidize, leading to rancidity and deterioration in health benefits. Pizzey's combats this problem by separating immature and damaged seeds using a company-patented process. Pizzey's Whole Flaxseed is selected for its superior flavor and uniform color. The seed is precisely cleaned and sized. Only whole, well-matured seeds are selected. Any undesirable or immature seeds are excluded in the cleaning process. This is referred to as the MeadowPure™ process and allows Pizzey's to guarantee the stability of its products under normal, ambient storage conditions. The MeadowPure™ brand delivers consistently fresh, highly nutritious flax with all the Omega 3 health benefits for companies to include in their food products.